Allowed traffic type is the type of traffic that can accept for an offer. You can assign allowed traffic types to the following:

1. Campaign

In campaigns, traffic types are used to define the type of traffic allowed for a specific offer. The LinkTrust partner must identify the types of traffic allowed for each offer. After this is done, LinkTrust only allows affiliates that match the allowed traffic types to request the offer from the Affiliate Center.

2. Affiliate

Each affiliate must be assigned the traffic type they are able to generate. After an affiliate is assigned, the affiliate only sees offers that match that type of traffic.

The reason for assigning a traffic type to an affiliate is to be able to modify which offers the affiliate sees. For example, if an affiliate can only accept email traffic, it does not make sense for that affiliate to see an offer that is for social media only.