Approved Transaction
Approved Transaction
An Approved transaction is a business decision on whether or not you will pay for a qualified transaction.
A Qualified transaction is the reporting of a successful transaction in terms of technology. An approve transaction is the decision to pay the affiliate commission for it.
Example: For a CPA campaign, when a tracking link is clicked, a cookie is placed on the consumer’s PC. When the consumer lands on the confirmation page, the confirmation pixel fires and attempts to locate the cookie. If the cookie is present, the confirmation pixel consumes the cookie and reports home with a success. This generates a qualified transaction. For a CPC campaign, when a tracking URL is clicked by a consumer, LinkTrust will register the click and a qualified transaction is recorded. If you have 100 qualified transactions and 3 of these transactions are fraudulent, you will want to unapprove 3 transactions so you don’t pay commissions for these. Once you make the adjustments to the fraudulent transactions, LinkTrust will now show 100 transactions in the Qualified Column and 97 transactions in the Approved Column. By default, campaigns are setup to auto-approve all qualified transactions. Helpful Links: How do I turn the auto-approve transactions off? Click Here
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