--- title: Tracking Software Installs description: "Purpose: Easily track software download and installs from a landing page. Requirements: For software installs that rely on a browser at the end of the software installation. Accuracy: Acceptable Ease" --- [Skip to content](https://help.linktrust.com/en/knowledge/campaign-settings/tracking-software-installs#main-content) English Show submenu for translations [Customer portal](https://help.linktrust.com/portal?hsLang=en) ![lt-logo.png\]](https://help.linktrust.com/hs-fs/hubfs/lt-logo.png?height=40&name=lt-logo.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://help.linktrust.com/portal) - Contact us Contact us Hi, Welcome to the LinkTrust Help Center. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.linktrust.com/en/knowledge?hsLang=en) 2. [Campaign Settings](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en) # Tracking Software Installs ### Standard Cookie & Pixel Tracking for Software Installs **Purpose:** Easily track software download and installs from a landing page. **Requirements:** For software installs that rely on a browser at the end of the software installation. **Accuracy:** Acceptable **Ease of Setup:** Easy **Setup:** 1. Generate affiliate creative and link to landing page for software install. 2. Give affiliate their unique link. 3. Set up the landing page with the tracking pixel on the URL.Step 1:Generate affiliate creative and link to landing page for software install. **Process:** 1. Consumer clicks on affiliate creative. 2. Affiliate pixel tells LinkTrust to place a cookie on the consumer's browser. 3. The consumer is sent to the page where they can download the software. 4. The consumer installs the software and opens it. 5. The first time the consumer opens the software a browser window opens with a tracking pixel in the URL. 6. The tracking pixel in the URL notifies LinkTrust of a conversion. 7. LinkTrust looks for the matching cookie on the browser and completes the tracking process. 8. View the campaign, banner, affiliate and sub id that generated the install. ### Server Side Tracking for Software Installs   **Requirements:** For software installs that don't require the use of a browser to finish the software installation. **Accuracy:** High **Ease of Setup:** Advanced **Setup:** 1. Generate affiliate creative and link to landing page for software install. 2. Give affiliate their unique link. 3. Set up the Click ID postback on the landing page URL using a landing page token. **Process:** 1. Consumer clicks on affiliate creative. 2. LinkTrust assigns a Click ID\* to that click. 3. Consumer is sent to page where they can download the software. 4. LinkTrust adds the Click ID to the end of the URL on the software download page. 5. The offer owner (advertiser) needs to capture and pass that click ID into the software upon download. This is ONLY possible if the downloadable file is compiled on the fly.\*\* 6. The software is installed and opened and the server postback URL includes the Transaction ID value. 7. View the campaign, banner, affiliate and sub id that generated the install. *\*The Click ID is very secure because it can only be used once within the time frame of the configured cookie life.* *\*\*If the software can be dynamically compiled upon request, you can include the Click ID unique to the user in that customized file.*   You can[request a demo](https://linktrust.com/request-demo/) to see LinkTrust up close and experience how it can help you, or[start your free 14-day trial](https://linktrust.com/free-trial/) now. Need help with this feature or have questions? You can contact our support team at [support@linktrust.com](mailto:support@linktrust.com) - [Advertiser Center](https://help.linktrust.com/en/knowledge/advertiser-center?hsLang=en) - [Affiliate Center](https://help.linktrust.com/en/knowledge/affiliate-center?hsLang=en) - [Affiliate Settings](https://help.linktrust.com/en/knowledge/affiliate-settings?hsLang=en) - [API's](https://help.linktrust.com/en/knowledge/apis?hsLang=en#main-content) - [API v1 Framework](https://help.linktrust.com/en/knowledge/apis?hsLang=en#api-v1-framework) - [Version 2 - Affiliate](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-affiliate) - [Version 2 - Partner](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-partner) - [Campaign Settings](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#main-content) - [Advertise - Affiliates](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#advertise-affiliates) - [FAQs](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#main-content) - [Pixel/Conversion Tracking](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#pixel-conversion-tracking) - [Affiliates](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#affiliates) - [Getting Started](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#getting-started) - [General Questions](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#general-questions) - [Lead Gen](https://help.linktrust.com/en/knowledge/lead-gen?hsLang=en) - [MarketPlace](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#main-content) - [Shopping for Offers](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#shopping-for-offers) - [Partner (Admin) Center](https://help.linktrust.com/en/knowledge/partner-admin-center?hsLang=en) - [Reporting](https://help.linktrust.com/en/knowledge/reporting?hsLang=en) - [Tokens](https://help.linktrust.com/en/knowledge/tokens?hsLang=en) - [Videos](https://help.linktrust.com/en/knowledge/videos?hsLang=en#main-content) - [Features](https://help.linktrust.com/en/knowledge/videos?hsLang=en#features) - [Lead Generation](https://help.linktrust.com/en/knowledge/videos?hsLang=en#lead-generation) - [Product Updates](https://help.linktrust.com/en/knowledge/videos?hsLang=en#product-updates) - [What's New?](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#main-content) - [2022](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2022) - [2023](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2023) - [3rd Party Integrations](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#main-content) - [Affiliate Payment](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#affiliate-payment) - [Email Compliance](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#email-compliance) - [Fraud Prevention Tools](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#fraud-prevention-tools) - [Offer Listing](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#offer-listing) - [Pay-Per-Call](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#pay-per-call) - [TrackDrive](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#trackdrive) - [Stripe](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#stripe) - [eCommerce](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#ecommerce) # linktrust.com Help Center Copyright © 2026, linktrust.com