--- title: Ad/Creative Tokens description: Creative tokens are used as place holders for dynamic information.  By placing a token in your creative code, LinkTrust will replace it with the appropriate data value when an affiliate gets the creat --- [Skip to content](https://help.linktrust.com/en/knowledge/creative-tokens#main-content) English Show submenu for translations [Customer portal](https://help.linktrust.com/portal?hsLang=en) ![lt-logo.png\]](https://help.linktrust.com/hs-fs/hubfs/lt-logo.png?height=40&name=lt-logo.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://help.linktrust.com/portal) - Contact us Contact us Hi, Welcome to the LinkTrust Help Center. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.linktrust.com/en/knowledge?hsLang=en) 2. [Tokens](https://help.linktrust.com/en/knowledge/tokens?hsLang=en) # Ad/Creative Tokens Creative tokens are used as place holders for dynamic information.  By placing a token in your creative code, LinkTrust will replace it with the appropriate data value when an affiliate gets the creative in the Affiliate Center. The following table lists the creative tokens: | **Name and Description** | **Token** | | --- | --- | | Tracking URL | \[=TrackingURL=\] | | Impression Pixel | \[=Impression Pixel=\] | | Campaign ID | \[=CID=\] | | Affiliate ID | \[=AFID=\] | | Creative or Advertisement ID | \[=ADID=\] | | Random Domain | \[=RandomDomain=\] | | UnsubCentral/Optizmo Unsubscribe Link | \[=Unsubscribe=\] | | Date/Time When the Date/Time token is placed in a creative, it is replaced with a date time token in the following format:  YYYY\_MM\_DD\_HH\_MM\_SS. For example, December 08, 2010 at 11:15 p.m. and 14 seconds would be: 2010\_12\_08\_23\_15\_14. This is in partner local time (the time zone your account is set to instead of UTC). | \[=DateTimeStamp=\] | | Affiliate Group Name Prints out a comma-separated list of the affiliate’s groups | \[=Affiliate.GroupName=\] | | Affiliate Company Name Prints out the affiliate’s company name | \[=Affiliate.CompanyName=\] | | Affiliate Parent ID Prints out the Upline Affiliate ID (the AFID of the affiliate who referred this affiliate) | \[=Affiliate.ParentId=\] |   We also added a new functionality which allows you to URL encode the token value. This way you can safely include the token value as part of a URL in an HTML creative. You can accomplish this by prefixing the token value with “UrlEncode:”. Here are some example outputs: | **Token** | **Output** | **URLEncoded Token** | **URL Encoded Output** | | --- | --- | --- | --- | | \[=Affiliate.CompanyName=\] | Tester's Company | \[=UrlEncode:Affiliate.CompanyName=\] | Tester%e2%80%99s%20Company | | \[=Affiliate.GroupName=\] | Group,Group 2 | \[=UrlEncode:Affiliate.GroupName=\] | Group%2cGroup%202 | **Note:** This works with any token available within creatives.     You can[request a demo](https://linktrust.com/request-demo/) to see LinkTrust up close and experience how it can help you, or[start your free 14-day trial](https://linktrust.com/free-trial/) now.   Need help with this feature or have questions? 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