Offer Management introduces a new top-level structure where an Offer acts as the parent or umbrella container for all related Campaigns, enabling better organization, enhanced visibility, and ability to scale faster.
How does Offer Management Benefit your Business?
Structure lends clarity. Grouping campaigns under a unifying umbrella structure, an Offer, makes it easier to observe and adapt to changing market trends. Let’s talk about some key benefits:
Centralized Offer Structure
An Offer becomes the core entity representing a product, service, or promotion. All related Campaigns (CPA, CPL, CPC, etc.) live under that offer, not as isolated entities. This centralized structure makes it easier to manage assets, rules, and data. It also eliminates the chaos that can come from juggling multiple disjointed campaigns for the same product or promotion.
Simplifies Campaign Scaling
Quickly duplicate or launch new campaigns under an existing offer. Maintain consistency in creatives, tracking, and restrictions across multiple campaigns, ensuring brand integrity and simplifying oversight. This consistency makes it easier to maintain quality while expanding reach across different channels or partners.
Unified Reporting & Analytics
View performance holistically. See aggregate performance for an offer across all payout models. Drill down by campaign to analyze specific traffic types or payout models. Drive smarter decisions and better optimization strategies.
Improved Affiliate Experience
Provide Partner Affiliates with more clarity. Rather than sorting through multiple yet similar campaigns, they can browse offers and choose the campaign type that fits their traffic (e.g., CPC vs CPA). Reduces confusion and improves partner engagement and long-term collaboration.
Easier Compliance & Creative Management
Centralized oversight ensures consistency with Offer-level controls for terms, creatives, suppression files, and landing pages. Whether you’re updating legal language or swapping out creatives, changes apply uniformly across all related campaigns.
Streamlined Payout Models
Clearcut management of Partner Payouts. Each Campaign within an offer represents a different payout type (e.g., CPC, CPA, CPL, Lead Management). This allows for cleaner, more structured reporting and partner payouts by model.
Better Lifecycle Management
Finally, Offer Management provides flexibility in how you manage the lifecycle of your campaigns. You can pause, stop, or phase out specific campaigns or payout models without disrupting the Offer itself. This means you can continuously optimize performance and budget allocation while keeping the broader Offer—and its relationships—intact.