The affiliate reference ID is a parameter that carries a unique value designated by an affiliate. The purpose of the affiliate reference ID is to pass information from the affiliate to LinkTrust and then back to the affiliate. The maximum number of characters allowed is 500.
The affiliate reference ID is used by affiliates to pass data to LinkTrust on their tracking URL. The full tracking URL has a tracking domain followed by parameters and their values. For example, a tracking URL follows the following format:
The following identifies the parameters found in the tracking URL:
AFID - Affiliate ID Number
AffiliateReferenceID - Affiliate Reference ID
CID - Campaign ID
SID - SubID
The affiliate reference ID process works as follows:
Basically, the affiliate sends information on a query string, LinkTrust captures that information and sends it back to the affiliate.
The affiliate reference ID is not an effective tool for obtaining reporting information. You cannot gather information about the value of the affiliate reference parameter, because the value of the parameter is taken and automatically placed in the token, or tokenized, and sent back to the affiliate or down to the merchant. LinkTrust does not gather reporting information on the value of the affiliate reference ID parameter.
The affiliate reference ID is not the same as a simple sub ID, but they work the same way. In LinkTrust, there is an affiliate reference ID and a sub ID (SID). The following table outlines the similarities and differences between the affiliate reference ID and the sub ID parameters:
Both parameters have the ability to pass data into LinkTrust.
The values of both parameters can be placed into a token and sent back to the affiliate.
Reporting information cannot be gathered on the affiliate reference ID because it should be unique data. You can have common data in the affiliate reference ID, but since you cannot retrieve any reporting information like performance information, it is not worthwhile.
The sub ID can be reported on in LinkTrust and should contain common or repetitive data; the same data coming in over and over. This allows you to view performance.