A transaction that is approved and accepted for the campaign. An approved transaction is a qualified transaction/conversion that you have decided to pay for. An approved transaction becomes a business decision to pay the affiliate commission for the transaction.
The reporting of a successful transaction in terms of technology. For example, in a CPA campaign, when a tracking link is clicked, a cookie is placed on the consumer’s PC. When the consumer lands on the confirmation page, the confirmation pixel fires and attempts to locate the cookie. If the cookie is present, the confirmation pixel consumes the cookie and reports home with a success. This generates a qualified transaction/conversion.
For a CPC campaign, when a tracking URL is clicked by a consumer, LinkTrust registers the click and a qualified transaction/conversion is recorded.
If you have 100 qualified transactions/conversions and 3 of these transactions are fraudulent, you want to unapprove 3 transactions, so you do not pay commissions for these. After you adjust the transactions for the fraudulent transactions, LinkTrust shows 100 transactions in the Qualified/Conversions Column and 97 transactions in the Approved Column.
By default, campaigns are set to auto-approve all qualified transactions.