To understand how to create a campaign, make sure you know the following:
The campaign name is the name of the campaign in the Partner Center. The campaign name is also the campaign title in Publish to Affiliate Center. Your affiliates see the campaign title when they access their account. (If you choose to change the campaign title in Publish to Affiliate Center, the name of the campaign in the Partner Center located in Campaign Settings will not change.)
A category is a specifically defined division in a system of classification. You can assign your campaign to a category to improve your searching and reporting in the Partner Center and Affiliate Center.
An advertiser is the primary supplier of an offer or campaign. They provide the products and services to be sold.
The landing page URL is the URL of the website provided by a advertiser for the purpose of generating conversions. It is the website that the consumer goes to.
The tracking method is the methodology and technology used in a campaign for tracking. A pixel tracking campaign allows you to track conversions using a pixel code on the confirmation page. A lead capture campaign allows you to capture lead data. The tracking is calculated from the data captured. Lead capture campaigns require a Merchant or Network Plus License.
The following are tracking methods:
The affiliate payout is the default amount paid to affiliates. The default amount is usually the lowest payout possible. Individual affiliate payouts can be configured to override this amount.
Note: Any changes made to affiliate payouts take effect the beginning of the next business day.
The revenue per conversion is the amount of money earned from a advertiser or advertiser for each transaction.
Campaign status is the current state of a campaign. You can control the current state of a campaign in the Partner Center and Affiliate Center. The status effects the redirection of traffic.
The following are the five states of a campaign:
1 - Testing
The 1-Testing state affects a campaign as follows:
2 - Public Live
The 2-Public Live state affects a campaign as follows:
3 - Private Live
The 3-Private Live state affects a campaign as follows:
4 - Paused
The 4-Paused state affects a campaign as follows:
5 - Dead/Expired
The 5-Dead/Expired state affects a campaign as follows:
A pixel is a small piece of code that contains information allowing a conversion to be tracked. Pixels are more appropriately referred to as pixel code because it is a small piece of HTML code that is the size of a 1x1 pixel on a computer monitor. Pixel code works with LinkTrust to facilitate tracking.
An image pixel is a pixel URL delivered to the confirmation page using an HTML image tag.
A server-side post is a URL executed by LinkTrust instead of from the confirmation page. A server side post just a URL that should be executed for each conversion.
The Email pixel code to advertiser option allows you to send the pixel code to the advertiser. In addition, a test URL is sent in the email to allow you to test the pixel code.
The assign to affiliate option allows you to assign the new campaign to an affiliate.
To create a new campaign, do the following:
To create a new campaign by cloning an existing campaign, do the following:
To create a new campaign by copying the campaign from a advertiser, do the following: