Campaign Settings
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      2. Campaign Settings

      Publish Settings

      The Publish Settings page allows you to customize how your affiliates view that offer in the Affiliate Center.

      Offer Information

      Title

      The campaign's title is the name of an offer or a campaign in the Affiliate Center and Advertiser Center.

      Description

      A campaign's description gives descriptive information about a campaign. This is helpful for affiliates when learning more about the campaign. (HTML supported)

      Special Instructions

      A campaign's special instructions give additional helpful instructions to affiliates about a campaign. This is helpful for affiliates when learning more about the campaign prior to running it. (HTML supported)

      Thumbnail Image (75x30)

      A thumbnail image can be shown in the Affiliate Center next to a campaign. You may either provide a URL where this image is hosted or upload to LinkTrust.  This image should be 75x30 pixels in dimension.

      Tracking Link Format

      You may choose what type of URL to give your affiliates to use when running this campaign. There are three (3) types of URL formats to choose from:

      • A Standard URL is a typical query string with ? and & to attach value pair parameters. This format is not search engine optimized (SEO). Example: domain.com?name=John&phone=123456789.
      • An SEO URL is more search engine optimized or friendly then a Standard query string URL because it does not use ? or & within the query string. Example: domain.com/name/John/phone/123456789.
      • A Custom URL is a URL that you specify. Only use this option if you know what you are doing.

      Impression URL

      The Impression URL is generated within creatives by placing an impression token that when viewed through the Affiliate Center, is replaced with either the pixel or URL that tracks impressions. The Tokens appear as [=ImpressionPixel=] and [=ImpressionURL=].  We recommend using [=ImpressionPixel=] as it contains all the html code to effectvely execute the impression URL.

      Tracking URL

      The tracking URL is the URL generated by LinkTrust and issued to affiliates. Traffic is passed through this URL to facilitate tracking. The URL was setup when your account was created. This URL is automatically populated for creatives when you use the [=TrackingURL=] token. Your tracking URL can be used in standard URL or SEO URL format.

      The following are required tracking URL parameters:

      • CID - Campaign ID
      • AFID - Affiliate ID

      The following are recommended tracking URL parameters:

      • SID - Sub ID
      • ADID - Creative ID (The legacy version uses DID)
      Payout Details

      Advertised Affiliate Payout

      The advertised affiliate payout is the default amount paid to affiliates. This usually is the lowest payout possible, because individual affiliate payouts can be configured to override this amount. Note: Any changes made to affiliate payouts take effect the beginning of the next business day.

      Earnings Per Click (EPC)

      Earnings Per Click is the commission earned divided by the number of clicks.  Here you can set the EPC that affiliates will see on the "Request Offers" page.

      Conversion %

      Conversion % is the number of conversions divided by the number of clicks.  Here you can set the Conv. % that affiliates will see on the "Request Offers" page.

      Add to Affiliate Center Featured Campaigns

      You can choose to add the campaign to the table of "Featured" campaigns.  If you enable this, you must set the priority for the campaign.  The priority must be a number greater than zero, with 1 being the top of the list.  To show this list in the Affiliate Center, use the token [=PRIORITIZEDOFFERLISTING=].

      Assign to Affiliates

      In this section, you can select to have an affiliate automatically assigned to the campaign when their application is approved or when they request the campaign in the Affiliate Center.

      Allowed Media Channels

      The Allowed Media Channels section helps you match affiliate and campaigns based on the allowed traffic types in the Affiliate Details and the campaign Affiliate Center Settings. Affiliates that match in allowed traffic may request public live campaign from the Affiliate Center Request Offer section.

      Allow Networks

      This feature allows you to filter affiliates associated with an affiliate network. If you select Yes, then all affiliates will see this offer in the Request Offers section of the affiliate center. If you select No, then any affiliate associated to an affiliate network will not see this offer in the Request Offers portion of the affiliate center. You can identify an affiliate as a network in the Affiliate Details of their affiliate account.

      Allowed Traffic Types

      In campaigns, traffic types are used to define the type of traffic allowed for a specific offer. The LinkTrust partner must identify the types of traffic allowed for each offer. After this is done, LinkTrust only allows affiliates that match the allowed traffic types to request this offer from the Affiliate Center.

      For affiliates, each affiliate must be assigned the traffic type they are able to generate. After an affiliate is assigned, the affiliate only sees offers that match that type of traffic.

      Exclusivity

      You can set the exclusivity of the campaign to one of four options: N/A, Exclusive, Non-Exclusive, and Agency of Record.  Affiliates can filter the campaigns by this setting in the affiliate center.

      Recurring Commission

      Here you can specify whether the campaign has recurring commission. Affiliates can filter the campaigns by this setting in the affiliate center.

      Seasonal

      You may assign the campaign to one or more seasons, and affiliates can filter the campaigns by this setting in the affiliate center.  If a campaign doesn't have a season assigned, it will only show up when the seasonal filter is set to "All."

      Visibility

      You can restrict visibility for an offer to a specific affiliate group.  When selecting the affiliate group(s), only affiliate assigned to that group(s) will be able to view this offer on the Requested Offers Page in the Affiliate Center.  When all affiliate groups are unchecked, this offer is visible for all affiliates.

      Terms and Conditions

      In the Terms and Conditions section, you can view and modify the terms and conditions for the campaign. When the terms and conditions are modified, you will see an updated date and time above the Terms and Conditions field.  If you click the check box underneath the text editor, affiliates will be required to agree to these Terms and Conditions the next time they attempt to get the creatives for the campaign.

      Email Campaigns

      You can use this section to authorize the text that can be used in email campaigns.  If these fields and the email suppression are left blank, you will see no reference to them in the Affiliate Center.

      From Lines

      From lines contain the authorized text that appears in the From Line field of an email when advertising a campaign. 

      Subject Lines

      Subject lines contain the authorized text that appears in the Subject Line field of an email when advertising a campaign. 

      Email Suppression

      There are several ways you can supply your affiliate with a suppression file.  If the email suppression and email campaign settings are left blank, you will see no reference to them in the Affiliate Center.

      Suppression File URL

      A suppression file is a file containing consumer email addresses of those who do not want to be emailed for a specific offer.

      UnsubCentral

      UnsubCentral provides email compliance and suppression list management solutions through a secure and automated platform that simplifies suppression list updates and distribution across all parties while minimizing risks, protecting brands, often lowering costs and helping ensure compliance. To configure UnsubCentral in your campaign, you need to obtain the Base URL and Parent Hash from your UnsubCentral Account Manager or the UnsubCentral user interface.
      The following are examples of a Base URL and Parent Hash:

      • Base URL: http://login4.unsubcentral.com
      • Parent Hash: 218x27b6e41d977d897c025d851b3y90

      Optizmo

      OPTIZMO™ is a web-based application, providing Advertisers an automated system to manage email Suppression Lists. OPTIZMO™ provides a CAN-SPAM safeguard by ensuring that ALL opt-out requests are tracked, and honored in ALL mailings, whether it is a third party mailing list, current company opt-in list, or any list in which a customer can possibly receive unwanted email.

       

      You can request a demo to see LinkTrust up close and experience how it can help you, or start your free 14-day trial now.

       

      Need help with this feature or have questions? You can contact our support team at support@linktrust.com