Data retention is a complicated balancing act. We understand that maintaining our customer’s data is important to normal business operations, and at the same time we respect current privacy laws. LinkTrust has developed a data retention plan that provides an effective balance between the two following areas of focus for our customers:
Important: We recommend exporting reports, clicks and transaction data monthly via your account or the APIs if you wish to have a copy of your reporting data. If you want to extend your data retention policy beyond the standard 12 month period, please reach out to our team.