Data retention is a complicated balancing act. We understand that maintaining our customer’s data is important to normal business operations. LinkTrust has developed a data retention plan that provides an effective balance between the two following areas of focus for our customers:
Important: We recommend exporting reports, clicks and transaction data monthly via your account or the APIs if you wish to have a copy of your reporting data past 18 months. Please contact support for data older than 18 months. A recovery fee is charged to retrieve data that is older than 18 months. Our data retention policy may be updated or change without notice. Please refer back to this page for any updates.