Data Retention Policy

Data retention is a complicated balancing act.  We understand that maintaining our customer’s data is important to normal business operations, and at the same time we respect current privacy laws. LinkTrust has developed a data retention plan that provides an effective balance between the two following areas of focus for our customers:

  1. Access to data in the system for a sufficient length of time to perform normal business functions, while complying with GDPR.
  2. Maintenance of the health and viability of LinkTrust databases to ensure the stability, security, and speed of the system.

Important: We recommend exporting reports, clicks and transaction data monthly via your account or the APIs if you wish to have a copy of your reporting data.  If you want to extend your data retention policy beyond the standard 12 month period, please reach out to our team.

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