Earnings per Click (EPC) is a mathematical formula used to determine the commissions earned per click in online advertising. The EPC of your offer can be calculated by taking the commissions earned by publishers divided by the total number of clicks. The formula to determine EPC is as follows:
Commissions Earned / Total Clicks = EPC
It is important to understand your EPC, because it not only indicates how well an offer will convert; it also shows the worth of a click. This is a good way for publishers to estimate which offer will perform best when comparing similar offers with different payouts.