---
title: Lead Overview Diagram
description: "      Explanation of Diagram: 1. Traffic from various internet sources is directed to a form 2. A consumer submits their information 3. The information is submitted to LinkTrust as a Lead 4. The lead"
---

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# Lead Overview Diagram

 

 

![lead_overview](https://help.linktrust.com/hubfs/lead_overview.png)

 

**Explanation of Diagram:**

**1.** Traffic from various internet sources is directed to a form

- Websites, social media, mobile traffic, QR codes, and email
- Host and Post (The lead submission form is owned by an affiliate)

**2.** A consumer submits their information

**3.** The information is submitted to LinkTrust as a Lead

**4.** The lead is validated for accuracy and business rule compliance

**5.** LinkTrust attempts to sell the lead to buyers (referred to as Channels within LinkTrust)

- Leads can be sold one or many times (Exclusive/Semi-exclusive)
- LinkTrust can be configured to sell to the highest bidder (Ping/Post)
- Assuming the state field value of the lead is 'Utah'

**6.** Lead Reports give a view of lead data as they come in the system

**7.** Channel Attempt Reports give a view of channel attempts going out of the system

 

You can[request a demo](https://linktrust.com/request-demo/) to see LinkTrust up close and experience how it can help you, or[start your free 14-day trial](https://linktrust.com/free-trial/) now.

 

Need help with this feature or have questions? You can contact our support team at [support@linktrust.com](mailto:support@linktrust.com)

 

- [Advertiser Center](https://help.linktrust.com/en/knowledge/advertiser-center?hsLang=en)
- [Affiliate Center](https://help.linktrust.com/en/knowledge/affiliate-center?hsLang=en)
- [Affiliate Settings](https://help.linktrust.com/en/knowledge/affiliate-settings?hsLang=en)
- [API's](https://help.linktrust.com/en/knowledge/apis?hsLang=en#main-content)
  
  
  
  
  
    - [API v1 Framework](https://help.linktrust.com/en/knowledge/apis?hsLang=en#api-v1-framework)
    - [Version 2 - Affiliate](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-affiliate)
    - [Version 2 - Partner](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-partner)
- [Campaign Settings](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#main-content)
  
  
  
  
  
    - [Advertise - Affiliates](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#advertise-affiliates)
- [FAQs](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#main-content)
  
  
  
  
  
    - [Pixel/Conversion Tracking](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#pixel-conversion-tracking)
    - [Affiliates](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#affiliates)
    - [Getting Started](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#getting-started)
    - [General Questions](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#general-questions)
- [Lead Gen](https://help.linktrust.com/en/knowledge/lead-gen?hsLang=en)
- [MarketPlace](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#main-content)
  
  
  
  
  
    - [Shopping for Offers](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#shopping-for-offers)
- [Partner (Admin) Center](https://help.linktrust.com/en/knowledge/partner-admin-center?hsLang=en)
- [Reporting](https://help.linktrust.com/en/knowledge/reporting?hsLang=en)
- [Tokens](https://help.linktrust.com/en/knowledge/tokens?hsLang=en)
- [Videos](https://help.linktrust.com/en/knowledge/videos?hsLang=en#main-content)
  
  
  
  
  
    - [Features](https://help.linktrust.com/en/knowledge/videos?hsLang=en#features)
    - [Lead Generation](https://help.linktrust.com/en/knowledge/videos?hsLang=en#lead-generation)
    - [Product Updates](https://help.linktrust.com/en/knowledge/videos?hsLang=en#product-updates)
- [What's New?](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#main-content)
  
  
  
  
  
    - [2022](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2022)
    - [2023](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2023)
- [3rd Party Integrations](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#main-content)
  
  
  
  
  
    - [Affiliate Payment](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#affiliate-payment)
    - [Email Compliance](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#email-compliance)
    - [Fraud Prevention Tools](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#fraud-prevention-tools)
    - [Offer Listing](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#offer-listing)
    - [Pay-Per-Call](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#pay-per-call)
    - [TrackDrive](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#trackdrive)
    - [Stripe](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#stripe)
    - [eCommerce](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#ecommerce)

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