Each lead transaction in LinkTrust receives a status automatically.
Transaction Status Details:
The Lead passed all filters and validations. If data delivery is enabled, then the lead was also sold to a merchant.
The transaction was captured and is awaiting a secondary action before the final status is assigned.
The Lead was returned by the merchant. This status is only assigned to the lead if no other merchants bought the lead.
- Filtered - Dropped
The Lead did not contain the required minimum of information to be processed by LinkTrust. This usually referrers to a valid Campaign ID and Affiliate ID.
- Filtered - No Coverage
The Lead was captured and passed the campaign filters and validations, but no merchant channels accepted the lead.
- Filtered - Rejected
The Lead did not pass the campaign filters or validations.