--- title: Basics Of Reporting description: "  Some of the more frequently used reports are listed below: The reporting stats represent the following: Lead Generation stats: *Note - You can click on any of the linked numbers in the reports (the" --- [Skip to content](https://help.linktrust.com/en/knowledge/basics-of-reporting#main-content) English Show submenu for translations [Customer portal](https://help.linktrust.com/portal?hsLang=en) ![lt-logo.png\]](https://help.linktrust.com/hs-fs/hubfs/lt-logo.png?height=40&name=lt-logo.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://help.linktrust.com/portal) - Contact us Contact us Hi, Welcome to the LinkTrust Help Center. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.linktrust.com/en/knowledge?hsLang=en) 2. [Reporting](https://help.linktrust.com/en/knowledge/reporting?hsLang=en) # Basics Of Reporting   Some of the more frequently used reports are listed below: - **Campaign Performance**- See the performance and stats of your campaigns, then breakout by affiliates. The report allows you to search for a specific Campaign and to also sort the results by Campaign Category, Campaign Group or by an Affiliate Group.   - **Affiliate Performance**- See the performance and stats of your affiliates, then breakout by campaigns. The report allows you to search for a specific Affiliate and to also sort the results by the Primary Affiliate Manager, Affiliate Group or by an Campaign Group.   - **Sub ID Breakout**- See sub ID stats broken out by campaign.  The report allows you to search for a specific Campaign, Affiliate, or both. - **Step Analytics**- See stats of your campaigns broken out by steps.  You must select a specific campaign to pull data for this report. - **Affiliate Commissions**- See commissions owed to affiliates, then breakout by campaigns.  This report can be exported to a variety of formats. - **Creative Breakout**- See ad creative stats for a specific campaign. The reporting stats represent the following: - **Impressions**- The number of times your ads were shown. - **Clicks**- The number of times one of your tracking links was clicked on. - **Conversions**- The number of transactions that occurred. - **Approved**- The number of conversions that are approved to pay out to the affiliate. - **Filtered** **Clicks**- The number of clicks filtered out because of geo-targeting, duplicate clicks, expired clicks, or duplicate IP address. - **Statistics**- Click-through-rate, approval percentage, effective cost per thousand, and effective cost per click. - **Financials**- Revenue earned, commission owed to affiliates, profit, and margin percent. Lead Generation stats: - **Leads**- Gross number of leads submitted into LinkTrust for the campaign/affiliate - **Filtered**- Number of leads filtered by lead rules - **Rejected**- Number of leads rejected by the buyer or by tier/channel rules - **Returns**- Number of returned leads ***\*Note -** You can click on any of the linked numbers in the reports (the green numbers) to see more detailed information about your clicks, conversions or leads.* For more information on Lead Generation Reporting click [here](https://help.linktrust.com/knowledge/attempt-details?hsLang=en)   You can[request a demo](https://linktrust.com/request-demo/) to see LinkTrust up close and experience how it can help you, or[start your free 14-day trial](https://linktrust.com/free-trial/) now.   Need help with this feature or have questions? You can contact our support team at [support@linktrust.com](mailto:support@linktrust.com)   - [Advertiser Center](https://help.linktrust.com/en/knowledge/advertiser-center?hsLang=en) - [Affiliate Center](https://help.linktrust.com/en/knowledge/affiliate-center?hsLang=en) - [Affiliate Settings](https://help.linktrust.com/en/knowledge/affiliate-settings?hsLang=en) - [API's](https://help.linktrust.com/en/knowledge/apis?hsLang=en#main-content) - [API v1 Framework](https://help.linktrust.com/en/knowledge/apis?hsLang=en#api-v1-framework) - [Version 2 - Affiliate](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-affiliate) - [Version 2 - Partner](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-partner) - [Campaign Settings](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#main-content) - [Advertise - Affiliates](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#advertise-affiliates) - [FAQs](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#main-content) - [Pixel/Conversion Tracking](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#pixel-conversion-tracking) - [Affiliates](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#affiliates) - [Getting Started](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#getting-started) - [General Questions](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#general-questions) - [Lead Gen](https://help.linktrust.com/en/knowledge/lead-gen?hsLang=en) - [MarketPlace](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#main-content) - [Shopping for Offers](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#shopping-for-offers) - [Partner (Admin) Center](https://help.linktrust.com/en/knowledge/partner-admin-center?hsLang=en) - [Reporting](https://help.linktrust.com/en/knowledge/reporting?hsLang=en) - [Tokens](https://help.linktrust.com/en/knowledge/tokens?hsLang=en) - [Videos](https://help.linktrust.com/en/knowledge/videos?hsLang=en#main-content) - [Features](https://help.linktrust.com/en/knowledge/videos?hsLang=en#features) - [Lead Generation](https://help.linktrust.com/en/knowledge/videos?hsLang=en#lead-generation) - [Product Updates](https://help.linktrust.com/en/knowledge/videos?hsLang=en#product-updates) - [What's New?](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#main-content) - [2022](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2022) - [2023](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2023) - [3rd Party Integrations](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#main-content) - [Affiliate Payment](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#affiliate-payment) - [Email Compliance](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#email-compliance) - [Fraud Prevention Tools](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#fraud-prevention-tools) - [Offer Listing](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#offer-listing) - [Pay-Per-Call](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#pay-per-call) - [TrackDrive](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#trackdrive) - [Stripe](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#stripe) - [eCommerce](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#ecommerce) # linktrust.com Help Center Copyright © 2026, linktrust.com