--- title: How to place/configure an affiliate server side pixel description: This documentation is to help you configure and place your Affiliate’s Postback pixel within the LinkTrust system. --- [Skip to content](https://help.linktrust.com/en/knowledge/how-to-place/configure-an-affiliate-server-side-pixel#main-content) English Show submenu for translations [Customer portal](https://help.linktrust.com/portal?hsLang=en) ![lt-logo.png\]](https://help.linktrust.com/hs-fs/hubfs/lt-logo.png?height=40&name=lt-logo.png) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://help.linktrust.com/portal) - Contact us Contact us Hi, Welcome to the LinkTrust Help Center. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.linktrust.com/en/knowledge?hsLang=en) 2. [Partner (Admin) Center](https://help.linktrust.com/en/knowledge/partner-admin-center?hsLang=en) # How to place/configure an affiliate server side pixel ## This documentation is to help you configure and place your Affiliate’s Postback pixel within the LinkTrust system. #### **What is a server side tracking and why is it used?** Server side tracking is one of the most accurate ways to track your campaigns and offers. Many affiliate marketers use server-side tracking to manage their mobile traffic tracking or when they want their normal web traffic to be extra-accurate.  In addition to being more accurate server side tracking is more secure which is why it is primarily used by affiliates when they need data passed back to them. An affiliate may be partnered with many different offers and companies which requires them to use their own tracking/reporting system. In order for clicks and conversions to track in their system we need to pass specific information back onto a pixel and fire it. Here is how you set it up: #### **1. Identify the values the Affiliate needs appended to the affiliate pixel** #### **2. Configure the tracking link using AffiliateReferenceID and other parameters** #### **3. Configure the postback pixel** #### **4. Place the pixel in LinkTrust** #### **5. Test** For more information you can visit these links: - [https://help.linktrust.com/knowledge/whats-new/new-way-to-manage-your-pixels](https://help.linktrust.com/knowledge/whats-new/new-way-to-manage-your-pixels?hsLang=en) - [https://help.linktrust.com/knowledge/campaign-settings/pixel-placement](https://help.linktrust.com/knowledge/campaign-settings/pixel-placement?hsLang=en) - [https://help.linktrust.com/knowledge/campaign-settings/how-to-place-and-test-an-affiliates-pixel](https://help.linktrust.com/knowledge/campaign-settings/how-to-place-and-test-an-affiliates-pixel?hsLang=en)   You can[request a demo](https://linktrust.com/request-demo/) to see LinkTrust up close and experience how it can help you, or[start your free 14-day trial](https://linktrust.com/free-trial/) now.   Need help with this feature or have questions? You can contact our support team at [support@linktrust.com](mailto:support@linktrust.com)   - [Advertiser Center](https://help.linktrust.com/en/knowledge/advertiser-center?hsLang=en) - [Affiliate Center](https://help.linktrust.com/en/knowledge/affiliate-center?hsLang=en) - [Affiliate Settings](https://help.linktrust.com/en/knowledge/affiliate-settings?hsLang=en) - [API's](https://help.linktrust.com/en/knowledge/apis?hsLang=en#main-content) - [API v1 Framework](https://help.linktrust.com/en/knowledge/apis?hsLang=en#api-v1-framework) - [Version 2 - Affiliate](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-affiliate) - [Version 2 - Partner](https://help.linktrust.com/en/knowledge/apis?hsLang=en#version-2-partner) - [Campaign Settings](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#main-content) - [Advertise - Affiliates](https://help.linktrust.com/en/knowledge/campaign-settings?hsLang=en#advertise-affiliates) - [FAQs](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#main-content) - [Pixel/Conversion Tracking](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#pixel-conversion-tracking) - [Affiliates](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#affiliates) - [Getting Started](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#getting-started) - [General Questions](https://help.linktrust.com/en/knowledge/faqs?hsLang=en#general-questions) - [Lead Gen](https://help.linktrust.com/en/knowledge/lead-gen?hsLang=en) - [MarketPlace](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#main-content) - [Shopping for Offers](https://help.linktrust.com/en/knowledge/marketplace?hsLang=en#shopping-for-offers) - [Partner (Admin) Center](https://help.linktrust.com/en/knowledge/partner-admin-center?hsLang=en) - [Reporting](https://help.linktrust.com/en/knowledge/reporting?hsLang=en) - [Tokens](https://help.linktrust.com/en/knowledge/tokens?hsLang=en) - [Videos](https://help.linktrust.com/en/knowledge/videos?hsLang=en#main-content) - [Features](https://help.linktrust.com/en/knowledge/videos?hsLang=en#features) - [Lead Generation](https://help.linktrust.com/en/knowledge/videos?hsLang=en#lead-generation) - [Product Updates](https://help.linktrust.com/en/knowledge/videos?hsLang=en#product-updates) - [What's New?](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#main-content) - [2022](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2022) - [2023](https://help.linktrust.com/en/knowledge/whats-new?hsLang=en#2023) - [3rd Party Integrations](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#main-content) - [Affiliate Payment](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#affiliate-payment) - [Email Compliance](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#email-compliance) - [Fraud Prevention Tools](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#fraud-prevention-tools) - [Offer Listing](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#offer-listing) - [Pay-Per-Call](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#pay-per-call) - [TrackDrive](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#trackdrive) - [Stripe](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#stripe) - [eCommerce](https://help.linktrust.com/en/knowledge/3rd-party-integrations?hsLang=en#ecommerce) # linktrust.com Help Center Copyright © 2026, linktrust.com